Real Estate News
How agents can win the AI-driven holiday marketing season
This holiday season is all about speed, personalization and AI. Shoppers are using ChatGPT to make decisions, and now they can browse Zillow listings there, too, Jessi Healey writes. Holiday marketing for real estate agents means adapting fast, building trust and showing up where clients are already searching.
Source: Inman Real Estate News
Equifax cuts VantageScore 4.0 mortgage credit scores to $4.50
Once Fannie Mae and Freddie Mac are ready to start accepting VantageScore 4.0, the algorithm will go head-to-head with the less inclusive FICO Classic score.
Source: Inman Real Estate News
15 tips, tricks and tools to add to your DIY home staging kit
A combination of upskilling and these 15 items and strategies helps ensure that your home staging gets your listings sold, Annette DeCicco writes.
Source: Inman Real Estate News
Private listing networks are the newest pet rock: Bess Freedman
Not all trends are worth following, the Brown Harris Stevens CEO writes. The pet rock had its moment, but private listing networks create a conflict between fiduciary duty and financial gain.
Source: Inman Real Estate News
$100M fraud ring busted, hundreds displaced by foreclosures
A New York State investor group is at the center of a burgeoning foreclosure crisis in Baltimore, according to an investigative report from "The Baltimore Banner."
Source: Inman Real Estate News